High performance diapers for modern families.
"With a young, fresh aesthetic that makes parenthood look impossibly cool, we came for the branding but stayed for the equally compelling product."
You made a baby
Congrats! And as we like to say, “Welcome to the other side." Things are different over here—and like us, you're probably looking for some peace of mind.
We made a diaper
That’s why we’ve over-invested in a shockingly soft, hypoallergenic, chemical-free diaper that is 55% more absorbent than leading brands. Incredible performance = extra peace of mind.
Our Diaper Slaps
Caroline Vreeland | @carolinevreeland
"As new parents, we were surprised to find that baby doesn’t actually poop every day. So after a couple of days have gone by, we’re always waiting, with bated breath, for the big moment. If there was a chic way to capture said explosion then Freestyle has done it! A diaper we can trust. Not only does baby Miro look cool as hell, nothing escapes this well-designed, natural, v absorbent diaper."
“Parents are constantly being advertised to. Buy this, buy that. Did you know your baby is suffering?? It feels as if the established “parenting” world is constantly trying to make us even more anxious than we already are. Freestyle seems to speak to parents in a new way. A way that makes you feel included. It was started by parents for parents and that makes me trust them."
Sydney Porter | @thesydneyporter
"Things have been going great with the diapers so far! Veja and I really like them! :)"
Chantal Jones-Griffiths | @chantygriffiths
"We love these diapers! They are so soft and my babe looks adorable in all the cool patterns. So happy I found this brand. Highly recommend"
Juliette Labelle | @juliettelabelle
"I don't even know who loves these diapers more-- me or my daughter! We couldn't have asked for a better diaper!"
DIAPERS NEEDED A NEW LOOK
We collab with our favorite artists to make diapers fresh enough to frame—except, well, don’t do that. Your baby’s going to need them.
ARTIST SPOTLIGHT
Janine Rewell
"Art reflects on society and traces the moods that are not visible in other ways..."
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